The challenges for agriculture and forestry of today are, to understand global megatrends, cross country effects, sustainable cooperation of all stakeholders,  within the entire chain towards a circular flow model and a local given nature framework and support the optimization of agriculture and forestry with the help of newest technologies and their integration. This needs deep understanding of the sectors, the given structures and their need to be upgraded target oriented and a new intensive public-private-partnership model, supported by ICT solutions.